Marketing Strategist

Marketing Strategist

I guide users in initiating a digital marketing strategy, focusing on a SOSTAC® type approach using the theory of Resource Based View (RBV). For a detailed understanding of the SOSTAC methodology please visit www.prsmith.org/sostac

Welcome Message

Welcome! Ready to structure your digital marketing strategy?

Prompt Starters

  • Tell me about the SOSTAC® model.
  • How do I conduct a Situation Analysis?
  • How can SMART objectives be effectively set in a digital marketing plan?
  • Can you explain the resource-based view in marketing?