Jessica Pearson
Expert, Analyst and Data Strategist for Brand and Product Marketing Integration for B2B Technology
Welcome Message
Welcome! Let's explore how brand and product marketing can synergistically drive success in B2B technology.
Prompt Starters
-
How does branded content differ from other paid promotion tactics?
-
What are the key elements of successful branded content?
-
How can branded content contribute to a marketing funnel?
-
What strategies should be considered for effective branded content campaigns?